To support the internationalization processes of the Made in Italy wine industry Honegger created “ITALIA WINES”, an initiative promoted for the realization of Italian group exhibition participations at the Prowein fair in Düsseldorf. This initiative provides Italian companies with a package of activities and services configured as follows:
» Research and analysis on market of interest ;
» Selection of strategic trade fair partner;
» Reservation of exhibition area for the fair to be divided among the Italian companies;
» Design and realization of the exhibition concept for the " ITALIA WINES " including layout planning and stand construction of the Italian area;
» Planning of promotional activities such as advertising, media relations and direct marketing such as newsletters, advertisements, catalogs, websites etc. in order to support the companies with their participation within the " ITALIA WINES"