The Italian companies are glad to welcome you to ProWein 2026. Prowein will kick off from 15 to 17 March 2026 and show how the future of the international wine and spirits industry is shaped – all in line with the guiding principle: Shape. Create. Elevate. We are proud to introduce the Italian presence at the 2026 edition of Prowein.
The about 4,000 exhibitors from over 60 nations will move to Halls 1 – 7. Boasting exhibition space of the same size, they will benefit from markedly higher exposure and a clear country structure. This means visitors can look forward to 30% shorter walking distances, which enables tighter scheduling. For 30 years, ProWein has been the only international trade fair for wines and spirits to cover the entire world market in depth. For the international professionals from specialist retail, food retail and the hotel, restaurant, and catering sectors. Nine out of eleven exhibition halls await trade visitors with a comprehensive range of products from all relevant wine-growing regions across all continents.
Italy is represented in Halls 3 with all its growing regions including the biggest joint participations from Veneto, Lombardy, Piemonte, Tuscany, Puglia and Calabria. Italy will be also in two halls dedicated exclusively to spirts; Hall 5 and Hall 7.0 called ProSpirits. Prowein is a hub where wine professionals, brands and regions gather to keep up with trends and technology while taking advantage of the opportunity to make business contacts from across the globe.
The ITALIA Pavilion in Hall 3 will occupy 350 square meters with 34 companies and with an exhibition tailor‐made concept created for 48 national exhibiting companies. We hope you enjoy Prowein 2026 in Düsseldorf.